Colloidal oatmeal both protects skin’s natural balance and gently cleanses hair which helps bring comfort to your scalp. This gorgeous skin relief soothing shampoo is an excellent product for thin and fragile hair and is suitable for frequent use.

Its high tolerance formula also means that it is suitable for a sensitive scalp and is soap-free.

Aveeno has established itself as one of the world's wellness pioneers over the last 70 years. Part of its origin story can be traced back to Sidney and Albert Musher who discovered a solution for dry skin using a particularly finely milled oatmeal. This pioneering work was recognised by dermatologists and Aveeno emerged as a brand. This brand continues to create innovative skincare solutions inspired by nature.